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Despite being popular non-cricket
sports are still risky business |
Player
auctions generated the expected $1.65 mn, big money for badminton, but real
challenges lie ahead.
The
launch of the league, similar to the Indian
Premiere League (IPL) that has enriched cricketers and the country’s
cricket board alike, may be good for the players, but its success isn’t
guaranteed in a country where cricket gets the lion’s share of viewership as
well as sponsorships and advertisements. This despite badminton being a popular
game, and one invented in India.
Despite
the positive outlook, generating viewership and attracting advertisers will
still be a hurdle. “If you look at the Hockey India League, you will see that
while the ratings of non-cricket events has been encouraging, they are still
negligible when compared with cricket,” said a senior executive of a sports
channel who did not want to be identified. “To my mind, the biggest challenge
(facing this league) is going to be attracting sponsorships. The returns
through advertising will be low, as ratings are low.”
Read full story here on LiveMint : Can IBL do an IPL for badminton
Very nice post .seldom do people promote other sports .
ReplyDeleteGreat boldness to go and support badminton in a country where cricket rules.
Let the new shine.