Alvida Sachin Series will be the costliest Test series in the history

Alvida Sachin Series will be the
costliest test series in the history

Sachin’s farewell series will be shown live on Star Cricket in Hindi & on Star Sports, Star Cricket HD in English. And on other platforms starsports.com will live stream Alvida Series online & All India Radio will air running commentary.

Public broadcaster Prasar Bharti’s CEO Jawahar Sircar has also tweeted that ''We will see if we can negotiate'' with Star-BCCI' to air Sachin’s last match on DD National so that terrestrial TV viewers can also watch the legend playing last time.

Official broadcaster Star Sports Network has already rolled out a campaign ‘Itihaas Bante Dekhiye’ (witness the history) with a special online campaign for Twitter where fans are asked to tweet their wishes with #sachinsachin & they can also call 505782717 to cheer the little champion. 

As for programming Star Sports Network will show 4 special series on Tendulkar : Master Blaster, Sachiiiiin….Sachin, Sachin’s Best & The Sachin Years during this fortnight.
A 10 part documentary series will be dedicated to Sachin - Sachin Ka Safar and The Sachin Journey in Hindi and English language respectively which will be telecast in the month of November. There will be a live show on Sachin - Sachiiiiiiin… Sachin - that will be telecast during the series. A special 24 segment series Sachin Years will also be showcased in the run-up to the historic series. A segment will be dedicated to each of Sachin’s 24 years of international cricket.

Wed Nov 6 - Sun Nov 10  09:00 AM	1st Test - India v West Indies Eden Gardens, Kolkata
Thu Nov 14 - Mon Nov 18 09:30 AM	2nd Test - India v West Indies Wankhede Stadium, Mumbai

Star Cricket will show Alvida Sachin
series in Hindi

Sachin Tendulkar's farewell Test series could fetch big ad revenues for the sportscaster, STAR Sports. There is a book titled ‘If cricket is a religion then Sachin is God’ & for business side of cricket, this has been proved correct for 24 years & is being proved right once again in Sachin’s last series.
For many of us Sachin has been last link to our childhood and advertisers know it very well. 

It looks like advertisers won't mind paying up to Rs 3 lakh per 10-second slot on the match. Media planners peg the ad rates for the last match, to be held at Tendulkar's home ground in Wankhede Stadium, Mumbai, at Rs 3-3.5 lakh, while that at Kolkata's Eden Gardens is estimated at Rs 2.5-3 lakh.

Usually, a 10-second slot in a Test match played at home goes for anything between Rs 40,000 and 60,000, depending on who is India's opponent.

In a Test match, there are 3000 second slots which can be sold in a day during the playing hours of the match. If one takes an average rate of Rs 2.5 lakh for a 10-second slot, the two matches stand to make between Rs 70 crore and Rs 75 crore for the two matches.

This series may turn out to be one of the costliest ever played India. Star India has struck gold in this case as it holds the title sponsorship rights to the series and it acquired the rights at the base price set by the Board for Cricket Control in India (BCCI) at Rs 2 crore per match. For the broadcast rights, Star India pays the BCCI Rs 38 crore for a single match.

Courtesy : Advertisement estimates are on based on a report published on afaqs.com

You can read original report here : Sachin's last test means big bucks for STAR Sports