 |
| Fight for No. 1 : Team India will be seen in action after almost 2 months |
Team India's all home cricket matches will be aired on
Star Sports Network. The BCCI has awarded the rights for telecasting all
international matches played in India to Star Sports Network for the period October 2013 to April 30, 2014.
The first in line is 7 ODIs and one T20 match India-Australia series
starting 10 October till 2 November, marking the total telecast value
at Rs 16 crore. India, the leader in ODI currently with 123 points,
will fight Australia to retain the top position as the Aussies are 2nd
with 115 points. If Australia topples India with a comprehensive win then they
will be the new no. 1 while if India wins the series they will retain their
position.
A vigorous marketing campaign
shouting out their theme ‘Fight for No 1’ has already kick-started. Analyses of
the matches before and after will also be on the lines of ‘Fight for No 1’. The
last time India faced Australia, the guests were left sour-faced with a 4-0
defeat in a test series and that series was promoted as ‘Asli Test Baki Hai.’
With Hindi presentation (graphics + commentary +
pre & post match shows) series will be shown on Star Cricket while English
presentation will be on Star Sports and Star Cricket HD. At the same time live
streaming will be happening on their website www.starsports.com which will
carry replays and highlights as well as content not shown on TV.
“As
a broadcaster, we will ensure a world class telecast so that fans enjoy this
high intensity contest, it is the mother of all series. 7 ODIs and a T20
against Australia during the Diwali season surely make it a really big series
for us. India-Australia contests have always generated lots of interest amongst
Cricket fans in the country” says Star Sports Network COO Vijay Rajput.
“Moreover, India’s national team has not been
in action for close to two months now and fans would be eager to see them in
action again.” adds Rajput.
The
bids that were made to BCCI were for just two series: India-Australia and
India-West Indies but Star Sports Network ended up bagging the rights for the
whole 2013-14 season.
The sponsorship rights also extend to BCCI's domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare Trophy, Deodhar Trophy and Raj Singh Dungarpur Trophy. Apart from India international matches Star Sports Network will also air domestic cricket tournaments Duleep Trophy and Ranji Trophy in Hindi and English.
The sponsorship rights also extend to BCCI's domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare Trophy, Deodhar Trophy and Raj Singh Dungarpur Trophy. Apart from India international matches Star Sports Network will also air domestic cricket tournaments Duleep Trophy and Ranji Trophy in Hindi and English.
Courtesy:
With inputs from a story published on Indiantelevision.com.
You can read original story here : India-Australia: Fight to stay on top
No comments:
Post a Comment