Ten Sports network's India vs South Africa series coverage plan

Three ODIs and two Test matches India’s tour of South Africa series will be live on Ten Sports in Hindi & Ten Cricket and  Ten HD in English. Ten Sports will also be monetising the Internet rights for the series, as it will be live streaming the matches on its website.

“With the viewer becoming more and more demanding like any other nation, and rightfully so, there is a viewer base that is looking forward to Hindi commentary and then the usual English commentary feed. Thus, we are only trying to reach out and satisfy the needs of our viewers and keep everyone glued to the action being played out on their screens in the language of their preference.” says Rajesh Sethi, CEO of Ten Sports Network.

Dec 5, Thu 1^st ODI at 5:00 pm

Dec 8, Sun 2^nd ODI at 1:30 pm

Dec 11, Wed 3^rd  ODI at 5:00 pm

Dec 18 Wed- Dec 21, Sat 1^st Test 2:00 pm

Dec 26 Thu – Dec 30 Mon 2^nd Test at 2:00 pm  

Ten Sports has over 100 million viewers across the market, and will be sharing the telecast of the ODI series with the public broadcaster Doordarshan.  This is the first international series for Team India after Tendulkar’s retirement and Ten Sports continuing its strategy has promoted this yearender cricket property as #YoungRising

The company has roped in mobile handset maker Micromax as the co-presenting sponsor for the nearly month-long series which starts from December 5. It has roped in eight co-presenting sponsors, which include tablet maker Xolo, Vodafone, Havells, Go Daddy, We Chat, Daikin, Tata Motors and ITC. These sponsors have picked up nearly 60 per cent of the ad inventory. The series will be aired on Ten Cricket and Ten HD and will have Kent RO and iBall as studio show sponsors.

“We have got very good response from advertisers for the upcoming India-South Africa series and have sold nearly 90 per cent of the inventory already” said Rajesh Sethi, CEO, Ten Sports.

According to industry estimates, the channel is charging about Rs 3.5-4.25 lakh per 10 seconds for one-day matches for ad spots while Test ad spots have been priced between Rs 1 lakh and Rs 1.25 lakh per 10 seconds. The co-presenting sponsor is expected to shell about Rs 8-8.5 crore, while associate sponsors will be spending about Rs 6 crore. The broadcaster is eyeing about Rs 120 crore from ad revenue. 

Courtesy : This story is partly based on a story published on indiantelevision.com. You can read original story here Ten Sports hits a six with India-SAseries ad inventories