Star Sports, will broadcast key FIH events both in India and throughout the world from January 2015 to December 2022. As of now international hockey federation rights were with Ten Sports & Hockey World Cup 2014 will be shown on TenAction & Ten Sports.
Star Sports already has Hockey India right which gives them excluive rights to broadcast hockey matches played in India. 5 series per year featuring team India are guaranteed in Hockey India rights & now they have bagged FIH events. All hockey events will be aired with Hindi as prime presentation on Star Sports 3 & in English commentary on other network channel with streaming on their website.
"STAR India has acquired global media rights for all territories, excluding Argentina. Through its network of international affiliates and other national broadcasters, content will be distributed to over 200 countries, reaching billions of sports fans taking hockey's global viewing audience to unprecedented levels," Star Sports said in a release.
"Our vision is to entertain and inspire a global movement of hockey fans and players and STAR Sports is an industry leader when it comes to significantly increasing the reach and popularity of sport. Not only will STAR Sports promote hockey worldwide between Olympic Games' cycles, which is incredibly important to sustaining interest in hockey, but it will make our sport much more interactive and entertaining," FIH President Leandro Negre said.
Nitin Kukreja, Head of Sports Business, Star India, said: "We are delighted to be FIH's global production, host broadcast and distribution partner. Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. The sport has a glorious heritage in India and we believe that it has a tremendous future."
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