Sri Lanka Cricket Board (SLC) and TEN
Sports have signed a seven year deal to broadcast SLC’s international cricket
matches. The deal will run through till March 2020. This includes
multi-platform media and sponsorship rights globally.
Through
its network of international affiliates and other broadcasters worldwide,
content will be distributed in over 100 countries. Apart from English, TEN Sports will also be
broadcasting the matches in Hindi and other regional languages.
TEN
Sports will be the host broadcaster for Sri Lanka Cricket and will be
responsible for production. There will be
focus on digital engagement, branding and promotion of Sri Lanka cricket.
Mr.
Rajesh Sethi , CEO Ten Sports said, “We are delighted to further extend our
partnership with Sri Lanka Cricket Board , with whom we have shared a very
strong relationship over the past decade. The exciting cricket action will be
available during prime time making it a very interesting proposition for fans
and advertisers alike.”
He further added, “We will work closely
with Sri Lanka Cricket Board and invest in production and marketing to ensure
that Sri Lanka cricket reaches its full potential, we will aim to innovate and
create an exciting visual spectacle for international viewers.”
TES
Sports currently holds rights for 4 cricket boards which includes South Africa,
Sri Lanka , Zimbabwe and West Indies. It holds long-term rights for WWE, UEFA
Champions League, French League 1, US Open Tennis,ATP & WTA, and Capital
One Cup, European Tour & Asian Tour Golf among other exciting properties.
TEN Sports will be also be telecasting Hockey World Cup, Asian Games,
Commonwealth Games this year in Hindi and English.
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