Multi Screen Media has launched 'LIV Sports', a digital
sports site –www.LIVSports.in. This site will give access to sports
properties owned by Sony.
LIV
Sports is the official mobile and Internet broadcaster for the 2014 FIFA World
CupTM starting June 12. LIV Sports will show both live and video-on-demand
match content with statistics and analysis.
Liv
sports features content for football, cricket and basketball, with plans to add
tennis, motor sports and wrestling (TNA) sections shortly. The focus is however
currently on FIFA World Cup.
The
site has a paid Football live streaming service which allows
subscribers to watch live matches on their phone
(iOS & Android), tablet or the desktop. It currently offers two
different types of packages – a “Follow your team” package for Rs 60 and a
tournament pass for Rs 120. The company says it will offer features
like video scorecards, match timeline, real-time & full replay viewing
and full match replays among others.
The
site also features a MySports section which allows users to sign up for the
service to customize the site to view information only from their preferred
sports and follow their favorite teams to get their latest updates and
team scores among others.
Earlier Sony’s sports properties were put on
SonyLiv.com.
NP
Singh, CEO, Multi Screen Media, said: “The idea was to create a premier digital
sports entertainment destination, where we will offer quality content, which is
mass inclusive, and not designed to cater only to ardent sports fans. We have
attempted to redefine the way sporting content is presented and consumed. With
LIV Sports, we will attempt to keep every cross section of our consumers
actively engaged through high quality interactive sports content with
informative data and analytics.”
Sony’s
competitors Star India & Ten Sports are already on digital platforms. Star
Sports had tied up with Times Internet to offer live streaming
and video on demand content of the recently concluded IPL on its sports website
Starsports.com, Star Sports app, and on mobile operator services.
TenSports.com will also stream upcoming events cricket series’, Commonwealth Games, Asian
Games & UEFA events.
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