For Star Sports cricket
& football are done, its time to do some hockey scoops. Just 2 days after a
deal with International Hockey Federation FIH for all its events, Star Sports
has announced ₹15 billion ( ₹1,500 crore) investment in hockey over eight years. With this investment they
are all set to become largest hockey broadcaster in the world.
Star India head of sports
business Nitin Kukreja is very clear that the broadcaster is putting its money
where its mouth is. “Our aim is to transform the sporting landscape and imbibe
a culture of multiple sports in India. Sports broadcasters have traditionally
only invested in cricket while shying away from other sports. We are not doing
that. There are pockets of passion that still exist for hockey. The question is
whether those people are getting a product that matches their expectations. Our
investment of ₹15 billion is the biggest in the game
globally.”
